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Commercialization Services

Commercialization Services

Effectively progressing a product from concept through life-cycle management requires a small organization to develop and continually refine a clinical and economic product dossier.

We support our clients with Real-World Evidence (RWE) Data Solutions and Commercialization strategies.  Facet helps small organizations generate evidence and build value from research and development to pre-launch to market positioning.  In tandem, Facet works with your team to maximize post-product commercial launch positioning for patients, physicians, and payers.

Whether you plan to exit early or see your product all the way to commercialization, our approach facilitates maximum market value and positions you to achieve long term success.

Facet’s commercialization services include:

Summary of an Integrated Value Strategy Platform

Health Economics:

  • Early-stage economic modeling
  • Cost-effectiveness modeling
  • Burden of illness modeling
  • Epidemiology modeling
  • Cost-sharing modeling

U.S. / Global Value Dossier Development

Market understanding strategy development of dossier:

  • Commercial strategy
  • Assessment of payer perceptions and acceptance
  • Payer ad boards
  • Payer communication- understanding payer evidence needs

Pricing:

  • Qualitative and quantitative pricing research
  • Pricing strategy (e.g., evidence-based pricing strategy, value-based pricing strategy)
  • Value proposition development: Value to whom?
  • Messaging the true value of the product

Through to implementation of full service communications

Development

  • Stakeholder identification and educational needs mapping
  • Key external HCP expert identification and mapping
  • Competitor landscape mapping
  • Lexicon analysis
  • Scientific platform development
  • Communication strategy and plan development
  • Advisory boards
  • Clinical study recruitment / retention support
  • Investigator meetings
  • Publication planning and delivery

Pre-Launch

  • Activation of communication plan for all audiences
  • Internal company education and awareness (e-learning, news updates, etc)
  • HCP medical education materials
  • Scientific symposia
  • Advisory boards
  • Clinical study recruitment / retention support
  • Investigator meetings
  • Publication activities

Launch

  • Continue activation of communication plan as per
    pre-launch
  • Affiliate medical meetings and best-practice sharing
  • Affiliate launch kit
  • HCP promotional materials
  • HCP medical education materials
  • Scientific symposia
  • Standalone meetings
  • Advisory boards
  • Clinical study recruitment / retention support
  • Investigator meetings
  • Publication activities
  • Phase IV clinical strategy development

Growth

  • Competitor landscape mapping
  • Continue communication activities as per pre-launch and launch for original indication and evidence grows
  • Product-specific RWE study activities
  • Revisit all ‘Development stage’ activities for new indications and / or formulations

Maturity

  • Continue communication activities for newer indications
  • Identify need for clinically sound post hoc analyses

Contact Facet today to establish and refine your product’s clinical and economic dossier to facilitate maximum market value and long-term market success!

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